The Spanish company ROTOR is already known by cycling enthusiasts. The Madrid-based company is recognized for its high-quality bike components, especially for its unprecedented Q-Rings. These chain rings are characterized by their unique oval shape, which aim to optimize power transmission from the cyclist to the drivetrain all in an effort to efficiently propel the cyclist forward. Cycling pros, such as the 2013 world road champion, Rui Costa, swear by ROTOR´s cranks and Q-Rings. These products are produced in an extremely innovative CNC machining environment from the Spanish high-end component manufacturer EDR System using WNT tools.