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Learn more about our partners

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About us

The CERATIZIT Group is a privately-owned company, based in Mamer, Luxembourg which develops and manufactures highly specialised carbide cutting tools, inserts and rods made of hard materials as well as wear parts. With over 8,000 employees and business activities in more than 80 countries, the Group is a global player in the carbide industry and they’re currently the fourth largest producer of hard metals. WNT is a brand of the CERATIZIT Group. cuttingtools.ceratizit.com | www.ceratizit.com

Close connection between cycling and metal cutting

Cycling has a close connection to CERATIZIT and WNT products. Many bicycle components are manufactured using metal cutting technology. Important customers, such as the British firm Hope Technology or the Spanish company ROTOR Bike Components, use WNT’s quality tools to produce their high-quality bicycle parts. Therefore, cycling sponsorship is an ideal marketing tool for CERATIZIT Group to increase brand awareness and make products more accessible to the general public outside of the narrow target groups. Despite this, cycling embodies exactly this same spirit, which is already present within the company and its values.

 

 

About ROTOR

ROTOR Bike Components crafts products with the specific intention: help improve the cycling experience. From the original Q RINGS® to the unprecedented dual-sided power meter, 2INpower Road to the more recent REVOLR wheel hubs, ROTOR applies technology to help you become a stronger, faster and more-efficient cyclist.

Rotor is a vertically integrated business. They design, manufactu¬re and then sell their own procucts. Their manufacturing is mainly done via CNC machining and this is where the cooperation between Rotor and CERATIZIT/WNT started many years ago. As their supplier for metal cutting tools CERATIZIT/WNT has always been a reliable partner for ROTOR and therefore the partnership within the CERATIZIT-WNT Pro Cycling Team is another perfect fit.

Find out more about the Rotor products http://rotorbike.com/

About Orbea

Orbea considers gender equality to be an essential cornerstone of the company. Therefore, in addition to supporting different initiatives to make gender equality a reality, they feel proud to be part of a top-level team that competes successfully across the globe and conveys values, fully aligned with their philosophy, to help them improve the testing of our products every day in the most competitive environments.
Find out more about Orbea here.

  • We are cycling
  • We are manufacturer
  • We are Europe
  • We are artisan
  • We are competition
  • We are Basque Country